influencer list
An influencer list is a carefully curated database or spreadsheet containing details of social media influencers that align with a brand’s target audience, campaign goals, or niche. It serves as a key resource for influencer marketing campaigns, helping brands, agencies, or marketers identify, evaluate, and contact potential creators for collaborations.
What It Typically Includes:
- Influencer Name & Social Media Handles.
- To easily identify and access their profiles.
Platform:
(e.g., Instagram, TikTok, YouTube) — helps filter based on the platform relevant to your campaign.
Follower Count:
Indicates reach, though not always a measure of impact.
Engagement Rate:
Shows how active and loyal their audience is (likes, comments, shares).
Niche/Category:
(e.g., beauty, fitness, tech, fashion) — ensures brand alignment.
Location:
Useful for regional targeting or shipping products.
Contact Info:
Usually an email or agency contact for collaboration inquiries.
Previous Brand Work (optional):
Helps assess experience, professionalism, and brand fit.
Purpose:
Influencer lists streamline the process of planning and executing influencer campaigns. Instead of searching for creators from scratch, marketers can refer to the list to quickly identify the most suitable creators for product promotions, brand awareness, or user-generated content.
How It’s Built:
- Manually, by researching creators based on hashtags, trends, or platforms.
- Via Tools, like influencer discovery platforms (e.g., Upfluence, HypeAuditor, Modash).
- Through Agencies that maintain active influencer rosters.
